What I learned at the L&L conference - Day 1

It was all about measuring what matters

Jul 26, 2024

Lawn & Landscape's tech conference in Atlanta, GA was a great way to learn about the latest and greatest technology in the field, and about the companies that are implementing them. Here are the highlights:

Measure, Estimate, Dispatch

  • Mike McCarron - CEO of Imageworks, Virginia

  • 60% Residential, 40% Commercial

  • Maintenance. About $8-11M in revenue (my estimate)

Summary:

  • Measuring and keeping track of everything is what makes you a profitable company.

  • Measure your curb time, travel and traffic time.

  • Measure how long it takes you to do a job using one type of equipment versus another type. Measure how many of your jobs are profitable versus unprofitable.

On average, 18.9% of jobs are unprofitable!

Put your business on AutoPilot

Summary:

  • Invest in automating everything that you do including sales, phone support, getting reviews and more.

  • Don’s lawn saw a 50% increase in revenue per employee after they made investments in new software systems.

Don's Lawn increased their revenue per employee by 50% through adopting software and automation.

Future Point of View - A generational opportunity with AI

Summary:

  • Almost everyone thinks that AI is going to be a game changer for their business, almost nobody is actually using AI to transform their business.

  • An interesting stat: 85% of Landscapers have either only talked about using AI, or are not doing anything at all!

The first day of the conference was a great way to see how much data that can be gathered if you implement the right technology. Read on for day 2 where the conference focused on turning that data into revenue growth.

-Sam

Lawn & Landscape's tech conference in Atlanta, GA was a great way to learn about the latest and greatest technology in the field, and about the companies that are implementing them. Here are the highlights:

Measure, Estimate, Dispatch

  • Mike McCarron - CEO of Imageworks, Virginia

  • 60% Residential, 40% Commercial

  • Maintenance. About $8-11M in revenue (my estimate)

Summary:

  • Measuring and keeping track of everything is what makes you a profitable company.

  • Measure your curb time, travel and traffic time.

  • Measure how long it takes you to do a job using one type of equipment versus another type. Measure how many of your jobs are profitable versus unprofitable.

On average, 18.9% of jobs are unprofitable!

Put your business on AutoPilot

Summary:

  • Invest in automating everything that you do including sales, phone support, getting reviews and more.

  • Don’s lawn saw a 50% increase in revenue per employee after they made investments in new software systems.

Don's Lawn increased their revenue per employee by 50% through adopting software and automation.

Future Point of View - A generational opportunity with AI

Summary:

  • Almost everyone thinks that AI is going to be a game changer for their business, almost nobody is actually using AI to transform their business.

  • An interesting stat: 85% of Landscapers have either only talked about using AI, or are not doing anything at all!

The first day of the conference was a great way to see how much data that can be gathered if you implement the right technology. Read on for day 2 where the conference focused on turning that data into revenue growth.

-Sam